Tobacco Workers in "Yenidze" Factory

Mavi Boncuk | 

Orientalische Tabak- und Zigarettenfabrik "Yenidze" (1907-1909). Frauen beim Zigarettendrehen unter Aufsicht in einem Arbeitssaal mit über 200 Arbeitsplätzen. | Oriental tobacco and cigarette factory "Yenidze" (1907-1909). Women rolling cigarette under supervision in a workroom with more than 200 seats. Source



Under the Ottoman names "Yenidje" or "Yenidze" (from Turkish Yenice Karasu), Genisea was famous for its superior Oriental tobacco, especially suited for cigarettes. It lent its name to the Yenidze tobacco factory building in Dresden. 

The Other Yenidje Tobacco Company Limited was a British tobacco company founded in 1913 by Louis Rothman[1] and Markus Weinberg. The company was named for the town of Yenidje, Thrace (modern Genisea, Greece), a leading producer of high-quality Oriental tobaccos for cigarettes.

A dispute over business strategy lead to the dissolution of the company by the Court of Appeal's decision In re Yenidje Tobacco Co Ltd [1916] 2 Ch 426, which remains a leading authority on the dissolution of partnerships. 

Louis Rothman (1869–1926) was the founder of Rothmans International, one of the United Kingdom's largest tobacco businesses. Apprenticed at the age of fourteen to an uncle's tobacco factory near Kiev in Ukraine, Louis Rothman emigrated to the United Kingdom with very little money in 1887. At that time there was a demand for handmade cigarettes using the blends of Balkan, Crimean, Turkish, and Oriental tobaccos which Rothman had learned how to make during his apprenticeship. 

He started to earn his living in London as a hand made cigarette maker and two years later used the £40 that he had saved to buy a small supply of the materials that he needed to set up his own business selling cigarettes, which he rolled himself, under the name of L. Rothman & Co. In 1893 he married Jane Weiner and at about the same time opened a small kiosk at 55a Fleet Street (reputed to have been the smallest shop in the City of London) from where he sold the cigarettes he had rolled the previous night. 'Among his customers were the Lords Rothermere and Northcliffe and Sir James Wilcox. The business of this little shop grew until, in a comparatively short time there were six Rothman shops in the city.' 

He subsequently opened a number of other shops in the City and in about 1902 rented a half shop in the West End of London (5a Pall Mall). This was marked by the launch of the Pall Mall brand of cigarettes. From the end of the 1914/18 war it became necessary to use the name Rothmans of Pall Mall to distinguish his business from a shop in Regent Street that had been started by his brother, Marx or Max, and subsequently sold to someone else. 

In 1912 or 1913 Louis merged his business with that of Markus Weinberg to form the Yenidje Tobacco Company Limited. As a result of a disagreement between the two owners the arrangement was dissolved in 1916 and in 1917 Louis Rothman acquired the whole company. In 1919 Louis went into partnership with his son, Sydney. In 1922 they started to sell cigarettes by mail order through the Rothman's Direct-to-Smoker service. Overseas demand also expanded and taking advantage of incentives from the British Government to promote the importing of tobacco from British Commonwealth countries, they expanded the business into an international concern. 

See: Rothmans UK Holdings Limited History