Full of Eastern Promise since 1914

Mavi Boncuk |

Fry's - Turkish Delight - Prince - 1984 - UK Advert

The term Turkish Delight was actually coined by a British traveller in the nineteenth century who was the first westerner to sample the confectionery and ship some home to the UK because he liked it so much. Turkish Delight soon became as popular in Europe and America as it was in Turkey and was enjoyed by some very famous people. The sticky sweet was a favourite of Pablo Picasso, and both Napoleon and Winston Churchill had a preference for Turkish Delight stuffed with pistachios.

Frys Turkish Delight 60's tv ad

Turkish Delight has also been adapted to being incorporated into chocolate bars. In the UK a slab of rosewater Turkish Delight is coated in milk chocolate to make Fry’s Turkish Delight. Fry’s Turkish Delight was first launched in 1914 when it was manufactured by J.S Fry and Sons. It is now made by Cadbury’s and has been immortalised by the advertising slogan ‘Full of Eastern Promise’. Cadbury’s also produce bars of milk chocolate covered rose Turkish Delight under the Cadbury’s Dairy Milk brand name. In the United States, Turkish Delight is the filler of the Big Turk chocolate bar.